Encyclopaedia of Media, Broadcasting & Publishing
By Pururaj Singh
Global India Publications
Distributed by Coronet Books
$52.50 Paper Original
Mass media refers collectively to all media technologies, including the internet, television, newspapers, and radio, which are used for mass communications, and to the organizations which control these technologies. They also play a large role in shaping modern culture, by selecting and portraing a particular set of beliefs, values, and traditions as reality.
Broadcasting is the distribution of audio and video content to a dispersed audience via radio, television, or other, often digital transmission media. Broadcasting to a very narrow range of audience is called narrow casting. Publishing is the process of production and dissemination of literature or information, the activity of making information available for public view. This Encyclopedia is prepared for journalists, news readers, researchers, publisher, students and for all those associated with media, broadcasting and publishing industry.
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