Japan's Green Comback
Future Visions of the Men Who Made Japan
Edited by Tadahiro Mitsuhashi
Translated from the Japanese by Junko Edahiro, et al.
221 pages, 5 1/2" x 8 1/2"
$29.50 Paper Original
In the 1970s, Japan's leading industrial corporations adopted "quality control" and perfected this concept to such a degree that, by the 1980s, Japan appeared to be on the verge of conquering the world in economic terms. In the early 1990s, however, Japan's economic "bubble" burst and the country found itself mired in a prolonged recession. Will Japan regain its economic vitality, and, if yes, how and when? This book offers a compelling scenario for Japan's revival in the early 21st century. Leading corporations are now increasingly turning their attention to environmental issues and are using their technological prowess and high level of quality control to develop green products and technologies to compete on the global market. In this book, eighteen of Japan's leading industrialists from corporations such as Toyota, Fuji-Xerox, Shiseido, Canon, Sanwa Bank, Asahi Breweries and others paint their visions for the future relationship between corporations and the natural environment. Here you will find a new corporate strategy for Japan which may help the country regain a leadership position in global markets in the early 21st century.
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