Keeping Patients in the Dark
Should Prescription Medicines be Advertised Direct to Consumers?
By Peter Cardy, Harry Cayton, Brian Edwards and Harold Gay , June 1999 (Institute of Economic Affairs) ISBN: 0-255-36454-7 45 p.
$12.95 Paper Original

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In the UK, it is illegal for manufacturers to advertise prescription drugs directly to their consumers, the patients. The information which can be made available on other drugs is also controlled. The contributors to this book represent several British patient groups as well as the legal environment and provide alternatives to what many consider an outdated policy in Britain.

Medical Sciences
Series: Choice in Welfare