Markets in the Firm
A Market-Process Approach to Management

By Tyler Cowen & David Parker
Oct. 1997
Institute of Economic Affairs
ISBN: 0-255-36405-9
95 p.
$22.50 Paper Original

Businesses around the world face increasing turbulence in their economic and social environments. The pace of change in market economies seems to be ever accelerating. In consequence, it has become something of a cliche to say that competitive advantage now lies with the 'learning organisation' - an organisation which constantly monitors its external environment, learns, adapts, and responds speedily to change. In today's world, information or knowledge - not labour or capital as formerly - is becoming the critical factor of production for many organisations.

Series: Hobart Paper

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