Marketing Management
How to Create, Win & Dominate Markets

By Kapil Sharma
September 2009
MD Publications
Distributed by Coronet Books Inc.
ISBN: 9788190794121
305 pages, Illustrated
$29.50 Paper Original

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Marketing is one of the most important aspects in today's competitive business world. Companies across the world spend millions of dollars in the proper marketing of their products. This book of marketing management is all about the various marketing's key concepts and the important tasks marketers pefrom.

It also takes a close look at the key concepts that all marketers should consider when faced with product decisions and also covers the basics of distribution including defining what channels of distribution are and why these are important. This book also contains a discussion of the another marketing mix variable-price.

In this we look at why price is important and what factors that are outside of the marketer's control but play a major role in shapping marketers strategies and tactics.

 

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