Media Approach for Market Research
By Anurag Mehra
Global India Publications
Distributed by Coronet Books
$28.50 Paper Original
The book clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is writen in simple language so that it can be understood by the students. Almost all the topics on consumer behaviour and advertising have been covered in this book. In advertising, besides the promotional tools, ethical and social issues have also been dealt in a comprehensive manner.
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