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Communication Management
A Global Perspective

By P.S. Tripathi
November 2009
Global India Publications
Distributed by Coronet Books
ISBN: 9789380228174
312 pages
$24.95 Paper Original

This book is about communications. Its chief purpose is to provide a comprehensive and up-to-date treatment of the subject of communications, the criticality of the function, strategies and activities involved, and how it can be managed and organized properly.

The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communications decisions.Examples and case studies are highlights of this book.

Specifically, the book provides insights into the nature of the communications profession, the issues that define this profession, the strategies and activities that fall withn its remit, and the ways in which it can be managed and organized in companies. This book will be truly appreciated by all the readers.


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