A Guide for Startups & Companies with Growth Ambitions
By Marc Logman
Distributed by Coronet Books Inc.
69 pages, Illustrated
$35.00 Paper original
Marc Longman holds a Ph.D. degree in applied economics. He is the founder and fdirector of Logical Management, a company specialized in developing tailormade step-by-step guides for all kinds of marketing and management problems (from a company specific marketing plan to company specific checklists for partnerships, idea generation, business development, etc.) He has written many international articles and has receivced an International Award in 2008 from SAVE International for best paper. He is also a part-time program director/advisor at Instima and a guest professor at business schools and universities (such as the Antwerp Management School).
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