Fashion Technology & Management
By Parul Gupta
Distributed by Coronet Books Inc.
304 pages, Illustrated, 5 3/4 x 8 3/4"
Fashion deals with a world of illusion on the one hand and a hard-bitten,multifacted
and multi-billion pound industry on the other.This stimulating book clarifies
how fashion operates on all its level:the mystery of haute couture is explained,the
complexities of ready to wear are simplified,and the power of mass production
is assessed and evaluated.Fashion terms,their use and meaning are explained
in plain words and the complicated stages of design,manufacture and distribution
are described in detail. This book takes students on an inspiring tour of the
dynamic world of fashion design.Replete with fashion techniques and facts about
the history and the future of fashion,it even shows readers how to get started
now.Every follower of fashion,whether at college or in big business,will welcome
the information presented in this book.
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