Introduction to Internet Marketing

By Ashutosh Sharma
June 2010
Global India Publications
Distributed by Coronet Books
ISBN: 9789380228709

310 pages
$29.50 Paper original

Internet marketing is one of the most important forms of advertising for a variety of companies. Internet has become a marketing phenomenon and has probably grown to be one of the most popular and important marketing places in existence. This is so important because the Internet facilitates a variety of different sales and marketing types that lead to billions of buck worth of sales and marketing in days.

This book covers all the different ways in which the Internet can be used to support the marketing process. This book shows how Internet marketing relates to the traditional concept of marketing. It also introduces basic concepts of Internet marketing placing it in the context of E-commerce and E-business. internet marketing strategies, e-mail marketing and mass media promotion are some of the important topics discussed in this book.