New Asian Women
Women's Magazine & Spread of Mass Culture

By A. K. Yadav
November 2010
MD Publications
Distributed by Coronet Books Inc.
ISBN: 9788175332942
247 pages
$47.50 Hardcover

Women's magazines play a variety of roles : they are forms of entertainment, sources of education and trade journals and historically are the precursors to today's "Virtual Communities". The magazines allow for two-way communication between readers and writers, rather than the one-way communication of books. Women's magazines weren't always a medium for recylced, superficial news, nor were their readers always in the market for it. They used to be thoughtful, provoking, political and something completely different from what we pick up today.

In the very early women's press, the contents were predominatly literature: with a lesser amount of personal advice. What distinguished women's magazines was the personal nature of the material. The roles of women's magazines, as educators, as virtual communities and as trade papers, are interrelated. The areas that magazines choose to educate their readers in, and the elements that define the trade of housewife are aspects of the community created and represented by magazines.

About the Author

A K Yadav BA, MA and phD is a Reader in the department of Sociology in Post-Graduate College in Uttar Pradesh. He is attached with the department teaching this discipline for last 18 years and was also Head of the Department for three terms. He has conducted Departmental seminars and also participated in others in other Universities.


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