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Retail Management
A Realistic Approach

By Neelesh Jain
November 2008
Global India Publications
Distributed by Coronet Books
ISBN: 9788190685092
256 pages, Illustrated
$45.00 Hardcover

This book contains the output of a symposium that addressed the future of retailing. The topics covered include traditional retailing, the impact of technology and changing consumption patterns on retailing, and trends in direct marketing, direct selling, and multi-channel distribution networks.

The book culminates in an agends of propositions and issues that need to be considered by anyone seeking to successfully market to consumers in this decade. The book is providing the opportunity to acquire a deeper knowledge of a key area of retailing management and managing the product range. This important text is an essential medium for those studying retail management or buying and merchandising as part of a degree course.



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