Public Relations Management
Practical Guidelines for Effective PR
By Jasvinder Singh
Global India Publications
Distributed by Coronet Books
312 pages, Illustrated
$46.50 Paper original
The need for public relations practitioners to form coalitions, negotiate consensus, and advocate organizatinal interests, the political system metaphor is most appropriate for understanding the relationship between organizational power and organizational public relations.
This volume helps readers move from a tractical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the author introduce students and practitioners to the tools needed for developing and presenting comprehensive, effective, and accountable plans. Key features of the volume include the synthesis of knowledge in public relations, and ample real-world example, providing concrete applications of principles and theories. With its practical and accessible approach, Strategic Public Relations Management will serve well as a text for public relations management and communication campaigns courses, and is essential as a reference for professional practice.
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